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WhatsApp Business users rise four-fold in three years

WhatsApp Business users rise four-fold in three years

The CEO of Meta, Mark Zuckerberg disclosed on Tuesday that the WhatsApp Business application has risen to more than 200 million users on its network.

This is a four-fold increase from around three years ago, as the economy becomes more unstable and Meta’s core advertising revenue suffers, there has been a rise in user engagement.

According to Meta, capabilities that will enable small businesses to run advertising that link to the messaging platform without requiring a Facebook account will soon be tested.

For a price, small and medium-sized enterprises would be able to send their consumers customised messages like updates on a holiday sale and appointment reminders.

Meta has been working to monetise its messaging products, WhatsApp and Messenger.

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