Major international streaming platforms upped their game in 2022, with the launch of ad-supported tiers, new live sports deals, hugely successful original series and more.
As the streaming wars continue to heat up, media companies have no choice but to raise the stakes. From the HBO Max/Discovery+ merged streaming service to Netflix’s password-sharing offering, here’s what SVOD (subscription video-on-demand) streaming services have planned for the new year and beyond.
With an eventful 2022, where Netflix launched its $6.99/month ad-supported tier, giving consumers the ability to save a few bucks on their streaming habits. The move validates a common trend in the industry right now—ad-supported video-on-demand is in.
In 2023, JP Morgan analyst, Doug Anmuth, reported that Netflix’s “Basic with Ads” plan is predicted to have 7.5 million domestic subscribers.
According to Techcrunch, the streamer has three notable projects in the works for 2023 and beyond.
In early 2023, Netflix is predicted to launch an “Extra Members” feature to monetize password sharing. The feature will prompt account members to pay an extra fee to add a subaccount for people sharing the streaming service.
The company has already launched a “Profile Transfer” feature, which lets a member on an existing account transfer their profile to a brand-new account and a “Manage Access and Devices” feature, which allows account owners to remotely log out of devices they don’t want to be signed in to the account.
Also coming to the streaming service in the new year is a livestreaming capability, with Chris Rock to be the first to test the offering for his upcoming comedy special.