Microsoft has finally released an enhanced Bing search engine. Bing now incorporates OpenAI’s GPT-4 model, which provides a ChatGPT-like experience within the search engine.
“It’s a new day for search,” Microsoft CEO Satya Nadella said during a press event in Redmond, Washington, on Tuesday.
Microsoft has attempted to get you to use Bing for more than 13 years, but you didn’t want to, thus its global market share remains in the low single digits. In order to compete with Google, the corporation is now pulling out all the stops.
The new Bing experience is already available, however, it is still relatively limited. To receive the full experience, you must join the waitlist.
As promised, the new Bing now has a chat button in its toolbar, which takes you to a ChatGPT-like conversational experience.
One important distinction to make here is that, whereas OpenAI’s ChatGPT bot was trained on data only up to 2021, Bing’s version is significantly more current and can answer queries about far more recent events (think today, not 2021).
As Microsoft CEO Satya Nadella stated, the team wishes to adhere to its AI principles while also acknowledging that, as with any new technology, it is critical to be aware of the potential negative repercussions.
“It’s also about being aware of the unintended consequences of any new technology,” he says. He emphasized that Microsoft aims to employ technology that improves lives.
Nadella stated that he believes this technology has the capacity to transform “pretty much every software category” and that it has the potential to reshape the web.
Every computer encounter in the future, he believes, will be mediated by an agent. At least for Microsoft, the first stage searches.
As Microsoft’s Yusuf Mehdi pointed out, today’s search engines still perform admirably for navigational inquiries and informational searches requesting simple data, but for more sophisticated queries, which account for half of all requests today, current search engines fall short.
In the new Bing experiences, Microsoft will display these GPT-based results in a box on the right side of the search results page.
These will appear when you search for facts that Bing knows the answer to, but there’s also a more ChatGPT-like experience for questions that are a little broader and don’t have a specific response.
The only other significant change you’ll notice right away is that Bing will occasionally try to prompt you with its own inquiries and suggest suitable responses.
Microsoft’s concept is certainly considerably more contemporary than what ChatGPT currently provides. This includes, for example, pricing data or the capacity to use recent data for travel suggestions and itineraries — and it’ll cheerfully write you an email to share this itinerary with your family.
Another noteworthy characteristic is that Bing references and links to its sources at the end of its responses in a “learn more” section. Every result will include a feedback option.
Microsoft emphasized that it is employing a new version of GPT that can deliver more relevant answers, annotate them, and provide up-to-date findings while still providing a safer user experience. This is known as the Prometheus model.
Microsoft also stated that ChatGPT would be incorporated with the AI function into its web browser, Edge. This would make it pull information and answer questions while users browse different web pages.
Microsoft clearly has a close working connection with OpenAI. Following its original $1 billion investment, the business recently indicated that it would increase its investment and expand its cooperation with OpenAI, leading to today’s announcement.
Already, the tech titans are engaged in an artificial intelligence arms race, which has been sparked by the recent release of ChatGPT – an AI system that can answer questions and write humanlike content, such as marketing copy or student essays. It was an instant hit with individuals outside of the IT world.
ChatGPT first appeared in the public eye at the end of November and has already wowed millions. Early adopters utilized the text tool to produce essays and professional letters, explain physics, and generate movie scripts, as well as to test its capabilities by filling in random prompts.
The AI system can read a user’s inquiry and provide human-like responses, which it learned by digesting massive volumes of text scraped from the internet and looking for patterns between words.
The chatbot was created by the San Francisco-based research company OpenAI by fine-tuning one of its older models, named GPT-3.5. Using feedback from human contractors, OpenAI refined ChatGPT’s responses so that they were more accurate, less offensive, and sounded more natural.
Nonetheless, users discovered that ChatGPT occasionally confidently provides incorrect answers, spouts nonsense, repeats damaging racial bias, and may be persuaded to break its own safety restrictions.
The viral popularity of ChatGPT has heightened an AI race that has been ongoing for years, forcing Google, Meta, and others to compete.