LinkedIn, a professional networking website owned by Microsoft, announced on Thursday that it was developing a video advertising solution that would let advertisers target LinkedIn users as they watched content on streaming services.
In an effort to grow its advertising business during a period of economic uncertainty, LinkedIn has released AI technologies to aid marketers in creating ad content.
Penry Price, vice president of marketing solutions at LinkedIn, told Reuters that in-stream video advertisements might alter how businesses and consumers connect with and engage with their audiences.
With trailing 12-month sales of over $14 billion and an 8% year-over-year revenue growth as of the third quarter of fiscal year 2023, LinkedIn is doing well.
The business makes money by selling advertisements and memberships to job seekers and recruiters.
